THE NON-NONSENSE GUIDE TO FAIR TRADE

THE NON-NONSENSE GUIDE TO FAIR TRADE

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THE NON-NONSENSE GUIDE TO FAIR TRADE by Sally Blundell

The time has come for a complete reassessment of fair trade- its aims, its achievements and its future- and that is provided by this entirely new NO-NONSENSE GUIDE. The movement is no longer a newcomer on the world stage. Once scorned by big business as a do-good irrelevance, major corporations are now lining up for a piece of the fair trade movement itself as those committed to empowering small farmers and co-operatives are confronted by others keen to include plantation products or to pursue the mass markets available to Nestle, Starbucks or Kraft.