The role of information and communication in establishing and defining world order formed the basis of a comprehensive call for the New World Information and Communication Order. Many strategic and regional blocs of nations and economic forums have been formed over time. BRICS has made a relatively new attempt in the coming together of several politically, economically and culturally diverse countries. Their summits reflect their intention to work together. By positioning the media system, this brief article looks at the patterns of evolution since New World Information and Communication Order and the comparable aspects of media in these countries. China and India, apart from their membership in BRICS also have historical ties, issues and concerns. Connectivity, as intended in the Belt and Road Initiative, is in a bilateral sense a matter of diplomacy and negotiation. An attempt has been made to contextualise this issue as well.